Robin Prinsen

robin prinsen

Chief Executive Officer


With 10+ years of experience, and currently living in Munich, I am enjoying a challenging international job in which I can develop my knowledge and understanding of business processes. I want to inspire my colleagues and improve their performance in order to reach a company’s goals.


Chief Executive Officer
Nakoa Digital - Munich, Germany

Nakoa Digital is a digital marketing agency from Munich where data and transparency are the key factors. With clients across Europe, the key success of the company is because of data-driven decision making. We're working with top experts in the industry to create value for our clients.

    Some of the topics I work on:
  • Digital Strategies
  • Business Development
  • Digital Transformation
  • Development of new business models
  • Training and coaching of marketing teams

April 2018 - Present

Sr. Digital Marketing Manager
Steinhoff International - Munich, Germany

Steinhoff is the 2nd largest furniture retailer in the world. As a Marketing Manager for all online marketing channels, I'm responsible for standardizing the way we do our international marketing and optimizing omni-channel marketing across the world.

I teach our worldwide spread retail brands about online marketing with one-on-one courses and digital marketing conferences, closing the gap between online and offline and help them achieving challenging goals. I work on developing their (digital) marketing strategies and budgets, taking into account the omni-channel world they operate in.

    Some of the topics I've worked on:
  • TV Tracking
  • Digital Marketing Conferences
  • (Competitive) Product range analysis
  • Programmatic Advertising
  • (Real-time) Reporting Dashboards
  • Omni-channel measurement

October 2016 - March 2018

Interim Sr. Marketing Manager
Elegran Real Estate - New York City, USA

I've automated KPI reporting and PPC / SEM campaigns, turning daily tasks into an one-time set-and-forget event. This allowed us to make huge improvements in campaigns instead by analyzing opportunities instead of creating reports and only pausing and creating new or changed listings. Furthermore, I've built a solution that allows tracking customers in both Google Analytics and SalesForce for fully transparent ROI tracking.

By teaching the IT and Content team about SEO, we grew organic traffic by double-digits. We are introducing new features to the CMS that removed many of the bottlenecks and now allows the content team to work more efficiently. Furthermore I've revamped the digital marketing strategy by introducing new traffic sources and optimizations that allowed generating more leads at lower costs, thus increasing profit.

    Some of the topics I've worked on:
  • Lead tracking with Salesforce
  • Setting up digital analytics
  • Marketing Automation

February 2016 - September 2016

E-commerce Manager
Webprint Group (now Smartphoto) - Oldenzaal, the Netherlands

As the ecommerce manager, I was responsible for developing and executing business plan and strategy a on a daily basis in the Dutch Market, reporting directly to the CEO. I was managing SEA, SEO, Affiliate and E-mail marketing teams with 30+ headcount. Next to digital marketing I've set up cooperation’s with soccer team FC Twente (main sponsor in 2015/2016 season), Groupon deals, eBay, Amazon and nation-wide supermarkets. Furthermore I created with my creative team the Radio & TV campaigns that were broadcasted nation-wide

    Some of the topics I've worked on:
  • TV Tracking
  • Creating TV and Radio Spots
  • Budgetting and Strategy
  • Marketing Automation
  • Product sourcing

July 2014 - February 2016

Sr. SEO & SEA Specialist
Webprint Group (now Smartphoto) - Oldenzaal, the Netherlands

Managing SEO and SEA campaigns for the Dutch, Belgian, United Kingdom, German, French and Austrian markets.

    Some of the topics I've worked on:
  • 11 Google AdWords and Bing Ads campaigns
  • Linkbuilding (managing an international team of 6)
  • Technical SEO
  • Content producing

March 2012 - June 2014

the Netherlands

  • Developing websites for clients
  • Running small e-commerce websites
  • Selling through eBay and local marketplaces
  • Magento
  • Google Tag Manager
  • Website A/B Testing

March 2009 - February 2012

Market research Internship
Betronic B.V. - Amsterdam, the Netherlands

Bachelor thesis: Developing a business plan for renewable energy products in the Belgian, Dutch and German market.

August 2008 - February 2009

Online Marketing Internship
Universpain S.A. - Salamanca, Spain

  • Launching a new language travel agency
  • Online marketing activities for the Dutch market
  • Handling BECA-MEC student subsidies with Spanish government
  • International Linkbuilding
  • Writing content

February 2007 - July 2007


Bachelor of Business Administration - International Business and Languages
Saxion University
Enschede, The Netherlands

2004 - 2009

High School
Pius X College
Almelo, the Netherlands

Graduated in 2004


Google Analytics Individual Qualification


Google AdWords Fundamentals


Google AdWords Display Advertising


Google AdWords Search Advertising


Google AdWords Shopping Advertising


Bing Ads Certified Professional


DoubleClick Search Fundamentals


Twitter Flightschool


Copernica Marketing Software Fundamentals


Copernica Certified Advanced User



Digital Strategy

Omni-channel strategy

Marketing Automation

User Experience

Digital Transformation










RLSA case study


As one of the first users of RLSA in the bèta evaluation, I had the chance of creating a case study with Google.

Download PDF

shopping case study


To promote the new Google Shopping Ads that was going to replace PLA (Product Listing Ads), Google and I did a case study.

Download PDF